Thomas Cook, the holiday operator, got outwitted by one of its rivals. A guy called Thomas Cook posted on the Thomas Cook UK Facebook asking for a free holiday because of the ridicule he had received over the years for sharing the same name as the travel operator.
Thomas Cook UK responded with a “no we don’t give away holidays”. A quick thinking rival Low Cost Holidays jumped in and gave Thomas a whole week away. Smart move. We hope Thomas Cook (the person) enjoyed his break.
A bit old, but nice work from BBH NY for homeless people. I hope there will be more actions like this in the future.
There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good.